Compiled and presented by KisStartup
Using AI to make decisions that are more accurate, faster, and smarter
In an era where data has become a core asset, small and medium-sized enterprises (SMEs) now have access to an unprecedentedly powerful “analytical assistant”: AI combined with strong prompt-writing skills.
When pricing products and services, instead of relying on intuition or time-consuming manual models, businesses can leverage well-designed prompts to:
- Clearly understand cost structures and break-even points
- Analyze the market, competitors, and optimal pricing levels
- Test customer price acceptance
- Create multiple pricing scenarios
- Reduce risk and make data-driven decisions
A good prompt does not merely help AI generate accurate answers; it also enables business owners to think more strategically about price, value, and market positioning.
Why do businesses need good prompts for pricing?
Pricing is always a difficult challenge:
price too high, and products are hard to sell; price too low, and profits shrink or brand value is diluted.
However, AI cannot truly help if the prompt is too generic, such as:
“Help me price this product.”
This type of question is insufficient.
A good prompt must clearly define the context, objectives, data, and constraints, enabling AI to deliver recommendations that are practical and actionable.
The structure of a good prompt for product and service pricing
Below is the “B.O.S.T” framework, standardized for SMEs:
B – Background
- What is the business selling?
- Which market segment?
- What competitive advantages does it have?
- What is the current price level?
O – Objective (Pricing Objective)
Do you want to:
- Calculate production cost?
- Propose a retail price?
- Benchmark against competitors?
- Optimize profit or accelerate sales?
S – Specific Data
The more specific, the more accurate:
- Costs of materials, packaging, labor, utilities
- Target profit margin
- Customer segments
- Current market prices
T – Target Output
What kind of result do you want AI to deliver?
For example: a cost breakdown table, break-even analysis, three pricing options, and pricing strategy recommendations.
Examples of effective prompts
Sample Prompt 1 – Cost calculation and suggested pricing
“Act as a product pricing expert. Based on the following data:
- Raw material cost: 140,000 VND/kg
- Waste rate: 10%
- Packaging: 5,500 VND per 200g pack
- Labor + utilities: 12,000 VND per pack
- Target profit margin: 30%
Please calculate the cost per 200g pack and propose three suitable retail price options for the mid-range and premium markets. Present the results in a table and provide explanations.”
Sample Prompt 2 – Competitive pricing strategy
“Analyze appropriate pricing for Service X, given that Competitor A charges 2.5 million VND and Competitor B charges 3 million VND. My service has two key advantages: … and … The target customers are SMEs. Please propose three pricing strategies and explain the rationale behind each.”
Sample Prompt 3 – Testing customer price acceptance
“Simulate feedback from target customers (office workers – middle-income – quality-oriented). Given three price points of 150k, 180k, and 220k VND for a Tet gift product, identify the optimal price and explain why.”
Benefits for businesses that master prompt writing
When businesses master effective prompt design, they can:
- Make more accurate decisions without hiring expensive consultants
- Save time on analysis and forecasting
- Quickly test multiple pricing scenarios
- Reduce mistakes when expanding products or entering new markets
- Shift from intuition-based thinking to data-driven decision-making
Pricing is no longer a matter of “guesswork”; it becomes a scientific, executable process.
AI does not replace business decision-makers—but a good prompt can turn AI into the strongest collaborator in every strategic decision.
A business that knows how to use prompts effectively is faster, smarter, less risky, and more profitable.
If your business wants to learn how to build standardized prompts for management, marketing, sales, and pricing, let KisStartup accompany you on this journey.
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