IOT business models

Startup Case Study from Vietnam - ABIVIN- IoT and Big Data for Smart City Route optimization with big data and the support of existing IoT platform

IoT and Big Data for Smart City Route optimization with big data and the support of existing IoT platform

Authors: Long Nam Pham (ABIVIN Corporation) , Dang Tuan Minh Nguyen (KisStartup Innovation Consulting, Coaching, Mentoring), Minh Tuan Phung (Innovation and Entrepreneurship Research Group, Faculty of Business Administration, Ton Duc Thang University)
Case study Introduction
Problem: Abivin vRoute was born to solve the problems facing logistics managers every day: Hours wasted by Deliverymen since actual workload below their capacity; No system to manage real-time delivery progress; Fraud on fuel claiming; Manually arrange daily delivery routes.
Advantage: Firstly, Abivin vRoute is the leading innovator in route optimization technology in Vietnam. For the first time, we hope to optimize automatically the delivery route planning and cut waste from missing spend on fuel and vehicles. Secondly, vRoute is the perfect fit for ASEAN countries with advanced intelligent algorithm handling unique ASEAN constraints such as bike or truck delivery, special store locations or time window… Last but not least, being the world-class solution for fleet management, vRoute is offered with a reasonable price for ASEAN markets, which lowers the budget that customers should bear while still benefiting from the whole package of useful functions.
Channel: The company is generating leads by both inbound and outbound channels. With respect to inbound leads, content marketing is our ultimate hook for short as well as long-term. To reach out to potential customers, we spend 30% of the effort to participate in events in the field of logistics, supply chain and related industries. Additionally, national and international competitions are also an effective way for us to gain popularity.
Model: As a SaaS company, ABIVIN charges user license fees every month. We offer a one-month free trial for enterprises to test if we're a fit. When one decides to purchase vRoute, they can choose from different packages to fulfil their need to the full extent. If a customer's in need of a new function out of the original version, we're ready to customize for them at a reasonable one-time payment fee. The price of vRoute is affordable for ASEAN countries, and we also offer on-site support for ASEAN countries. With the main target is FMCG companies and distributors in ASEAN, vRoute's system is planned to expand to other categories such as logistics service providers, or postal companies in the whole region in the next 3 years.

Keywords: Internet of Things, business model, big data

Case highlights
+ Delivering the gaps, which is determined by an emerging logistics industry in Vietnam and the rise of Industry 4.0? A panoramic glance at IoT application products market and opportunities for IoT-enabled a service system management in Vietnam;

+ Demonstrating the increasing need for IoT-based solutions to intelligent logistic and fleet management systems due to prevalence of smart devices;

+ Introducing and analyzing the case of ABIVIN – an emergent company whose products and business model canvas is the leading in Vietnamese market;

+ Strengthening the rising tide of high-tech start-ups; discuss the aims to propose the strategy for business to business model, which can be success in future.

+ Providing an actual business situation whose details and implications would be beneficial to future similar projects.

ABIVIN expects to call for investment in Serie A in 2018, opening up opportunities for the company to grow stronger in the future. The business model of ABIVIN up to now can sustain its competitiveness in the next 2-5 years. With the potential of Vietnam market, ABIVIN can completely dominate the market in terms of market share in 2years time. The biggest challenge with the business model is the time it takes to educate the market for a lot of time and because of the B2B model, the sales life cycle will not be short. The company might not experience rocket growth in the number of users due to the pressure of expanding staffing. Therefore, ABIVIN needs to continue to take care of existing customers and expand with the speed that can be controlled for new customers. The potential cooperation with ABIVIN is to expand the market and benefit from the expansion

To download the casestudy, email us at: hello@kisstartup.com

Source: 2018 Business opportunities and innovative models driven by the Internet. Cases in Vietnam. Organizers: TDT University, Feng Chia University, PWC, TSing Hua University, 

Author: 
KisStartup

Startup case study from Vietnam- EZCloud- IoT in hotel management – a local approach to empower managers in decision making

IoT in hotel management – a local approach to empower managers in decision making


Authors: Hang Thanh Pham (Hanoi University, Ha Noi city, Vietnam; KisStartup research team); Ly Pham Thi Minh (Innovation and Entrepreneurship Research Group, Faculty of Business Administration, Ton Duc Thang University, HCM city) , Ngoc Thai Pham (Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh city, Vietnam)
Abstract:

ezCloud develops their products, solutions offering a total solution for hotel management to replace conventional hotel management with a  comprehensive automation solution that uses electronic devices. The project aims to build a complete integrated solution for hotel management including hotel software (checkin, checkout, ...), integrated booking, online booking, management. ezCloud also offers solutions to help hotels expand and increase efficiency in the hotel business. The business model of integrated all-in-one from operation management to sales, marketing
management is innovative and has not yet been developed in Vietnam. The company has the potentials to expand to countries in the region.
The business model is quite distinct in the context of early development of Internet of things in Vietnam, especially its application in hospitality industry. As one of the pioneers of applying this technology integrated in property management systems, the company is able to capture the
advantages of rapid development in this industry in Vietnam and aims to broaden is presence as well as customer base to other countries and territories. The paper first take a look at market analysis in Hospitality sectors, especially in Hotel management in Vietnam; The paper presents the literature review on Internet of Things (IoTs), Big Data, IoTs in Operation/ Supply-chain Management, IoTs in Hotel Management. The paper also visualizes the Business Model Canvas for two applications in Hotel management: (1) ezCloudhotel and ezFolio, in which the fundamental indicators have been analyzed. The paper then makes a discussion on SWOT analysis in leveraging these applications in Hotel Management  The paper finally proposes recommendations for future research and top leader in Hotel sector. 

• The report points out the current situation of widely-used Internet of things application in operation and supply chain management, especially in the hospitality industry. • In the early phase of IoT application in hospitality and management industry in Vietnam, ezCloud has an advantage of being a pioneer in integrating modern technologies in a property management system 

• The paper has constructed the BMCs for 2 product lines of ezCloud, included: (1) ezFolio for 3 - 5 star hotel management, ezCloud hotel for 0 - 2 star hotel management. 

• The paper has built detail BMC for two software designed for hotel management in which cost structure and  revenue streams are estimated. • Significant growth of hospitality market in Vietnam as well as ASEAN and Asian regions. • Increasing popularity of e-tourism • Very few players in the segment of 0 - 2 star hotels • Emergence and rapid development of big local corporations in hospitality such as Vingroup, FLC, Muong Thanh, etc. • Investors and partners in the field of tourism and IoT applications in travel will find good opportunities from investing and partnering with EzCloud • EzCloud can also partner with companies in IoT to provide this solution in the market to increase the opportunity to extend more value added services to existing clients. 

To download the case study, email us at: hello@kisstartup.com

Source: 2018 Business opportunities and innovative models driven by the Internet. Cases in Vietnam. Organizers: TDT University, Feng Chia University, PWC, TSing Hua University, 

Author: 
KisStartup