Digital Tourism – Book Fast, Sell Smart

Jul

Digital Transformation Acceleration Program

For 500 hotels, homestays, and tourism businesses in Lao Cai & Son La

Do you have beautiful rooms, stunning scenery, memorable experiences, and impressive souvenirs — but still struggle to attract guests?
Do you want to increase your revenue — but don’t know where to start?
Have you heard of digital transformation — but find it too complicated?

Don’t worry — this program is for you!
Join us in a 4-week practical journey where you’ll learn how to increase your revenue, attract more customers, and collect valuable data — using free, simple, and effective digital tools.

Who should join?

500 hotels and homestays (1–5 stars), tourism businesses — priority given to those led by women or persons with disabilities
Providers of tourism services: cuisine, cultural experiences, souvenirs, short tours, transportation, etc.
Individuals offering tourism services who want to grow revenue through digital platforms and showcase local cultural values

Program Objectives

Increase visitor numbers and optimize room rates using digital platforms
Upsell culture-rich experiences: ethnic heritage, agri-tours, local cuisine, workshops...
Build a smart customer data funnel for remarketing
Reuse videos on local food and culture from the IDAP project to boost engagement and revenue
Foster collaboration between local businesses – service providers – digital platforms – experts
Connect with marketing, technology, and content service providers

What will you gain?

Learn how to set up a professional free online sales channel
Use our video library of food and cultural content to attract guests
Boost experience-based revenue: not just selling rooms, but selling stories and emotions
Collect real customer data for targeted marketing campaigns
Use ChatGPT, Canva, CapCut to create engaging content in just 15 minutes a day
Join a network of 500 homestays and hotels to jointly promote highland tourism

Special Resources for Participants

Free access to a curated video library on local culture and cuisine
Ready-to-use forms: Tour registration – Feedback – Customer data collection
Easy-to-use templates to track costs, revenue, and profit/loss

"Fastest & Highest Revenue Growth" Awards

Total prize value: 32 million VND + Certificates
(To be awarded in-person in Lao Cai/Son La in September)

01 Fastest Growth Award: Support package worth 2 million VND per province
01 Highest Growth Award: Support package worth 3 million VND per province
03 Runner-up Awards: Each worth 2 million VND per province
05 Consolation Awards: Each worth 1 million VND per province

Participants must co-finance 20–50% of the support package as a sign of commitment. Prizes are non-cash and non-convertible.

Our Commitment

No empty theories — we teach what’s practical, do what’s simple, and aim for real results
Learn to apply — apply to gain customers, revenue, and new opportunities