5 Minutes a Day: Startup Book – Crush It! – Part 2: Enjoying the Journey
If Part 1 helped you understand the role of personal branding and content creation, then in Part 2, we explore how to leverage platforms to share your message with the world.
Clearly, the end goal isn’t just to make money—but to create, to be recognized, and to bring your value to those who truly need it.
That said, not everyone is naturally good at writing. So where should you begin?
The truth is, you don’t have to be a skilled writer to start. All you need is to practice expressing your thoughts honestly—your writing will improve day by day.
“Enjoy the ride.”
Translated and introduced by: Mai Pham – Communications and Network Development Coordinator at KisStartup
Choose Your Platform
Gary Vaynerchuk has a deep love for Twitter and recommends reading his “50 Ideas on Using Twitter for Business.”
He believes that when someone retweets you, they’re essentially telling the world that you’re worth paying attention to.
Authenticity
Vaynerchuk emphasizes three core values for anyone building a personal brand online and offline:
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Authenticity – Every decision you make and every post you publish should reflect who you really are and what your business stands for.
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Hard Work – Outworking others is often what sets you apart and gets you to the top.
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Patience – This takes time. Success doesn’t happen overnight.
“Think of starting a business as a marathon, not a sprint. You have to love what you’re doing—it’s the only way you’ll keep going. And even if you fail, you’ll never regret doing something you love.”
Build a Community
A big part of “realness” is building a community that supports you. But this takes time and effort.
Vaynerchuk offers some tips for community building:
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Leave comments on other people’s blogs
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Reply to those who engage with you
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Keep conversations going
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Share and connect content whenever possible
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Engage in meaningful dialogue
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Create quality, interconnected content
It’s Not Just About Money
Follow your passion—not the paycheck. This is a long game. Ask yourself: If this eventually makes me money, will I be proud of how I earned it?
Don’t rush big decisions. Take your time. Always consider the bigger picture.
Gary Vaynerchuk’s 22 Steps to Building a Personal Brand
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Identify your passion
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Have at least 50 content topics (blog/video/podcast)
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Be able to express that passion better than anyone else in your space
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Name your brand
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Buy the domain name
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Know your strength (video, audio, writing)
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Start a blog
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Get someone to help design your site
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Have at least one person you can collaborate with
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Create a Facebook Fanpage
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Choose your content platforms (start with Facebook and Twitter)
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Sign up for Ping.fm or TubeMogul
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Post regularly
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Engage in your community—comment on blogs, join forums
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Find Twitter accounts in your niche and start conversations
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Find relevant blogs—build more communities
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Join relevant Facebook Groups and Fanpages
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Repeat steps 12–16
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Repeat
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And repeat
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Once your community is established and your personal brand gains traction, reach out to advertisers
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Monetize your brand
“Enjoy the ride!” – Gary Vaynerchuk
STARTUP EDUCATION & INNOVATION | STARTUP KNOWLEDGE | ENTREPRENEURIAL THINKING
Tags: 5 Minutes a Day: Startup Books, Crush It, KisStartup, Mai Pham, Startup Books
