The European Union (EU) is one of Vietnam's large and stable export markets, especially for agricultural and food product groups such as coffee, spices, rice, nuts, and medicinal herbs. However, to effectively access this market, businesses need to clearly understand standard requirements, distribution channel structures, and strategies for placing products into the EU retail system.

The webinar is organized to share practical experiences in brand building, product preparation, and bringing Vietnamese goods into the distribution system in Europe, particularly in the German market.

Time: 19:30 – 21:00 | Friday, March 13, 2026 
Format: Online via Zoom

Main content of the program

- Overview of strategies for exporting Vietnamese brands to the EU

- Market research methods and import-export data analysis

- Building an "export basket" for product groups: coffee, spices, nuts

- Steps to bring products into the distribution system in Germany

- Working process with distributors, logistics, and quality inspection

- Optimizing costs, time, and revenue when accessing the EU market

Speaker: Ms. Lan Tran – Founder, AnTo Tea (Hibiso Brand) 

An entrepreneur with over 20 years of experience in business development and international market connection. She has worked with many buyers and brands in Europe, Japan, and the Middle East in the textile and food sectors. Currently, she focuses on developing the Hibiso brand with the goal of bringing Vietnamese agricultural and food products to the global market.

The webinar is suitable for:

- Agricultural and food businesses wishing to export to the EU

- Businesses that are building international brands

- Food startups wanting to test the European market

Join to clearly understand the path to bringing Vietnamese products into the distribution system in the EU, from preparing documents and standards to market access strategies.

Register now using the form in the comments section!

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About GEVA: The “Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS)” Program is funded by the Swiss Government and co-managed by the International Trade Centre (ITC) and the Trade Promotion Agency under the Ministry of Industry and Trade of Vietnam. The program is operated by KisStartup JSC from April 2025 to April 2026.

The project aims to enhance green export capacity (through the application of VSS) for Vietnamese businesses via a comprehensive series of training, consulting, incubation–acceleration, and international market connection activities to meet increasingly stringent global market requirements.

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Fanpage: GreenExport Vietnam

Website: https://greenexport.vn/vi