On the morning of May 16, 2025, the GEVA Project – “Green Export Incubator and Accelerator Program through Voluntary Sustainability Standards (VSS)” – was officially launched, with the participation of nearly 40 agricultural businesses from various provinces and cities across Vietnam. The ceremony marked the beginning of a series of activities to support Vietnamese businesses in accessing international markets through green exports and sustainable development.
GEVA – A pioneering project supporting green agricultural exports through VSS compliance in Vietnam
GEVA is a SwissTrade program project, funded by the Swiss Government through the Swiss State Secretariat for Economic Affairs (SECO), managed by the International Trade Centre (ITC) and implemented by KisStartup from April 2025 to April 2026.
The project aims to:
-
Strengthen green export capabilities for agricultural businesses
-
Effectively apply Voluntary Sustainability Standards (VSS) to meet the increasingly stringent requirements of developed markets such as the EU, the US, Japan, etc.
-
Connect Vietnamese businesses with international markets, expanding green export opportunities
Highlights from the Launching Ceremony
At the event, the organizers introduced an overview of the project’s main activities, including:
-
Developing and deploying an digital tool to help businesses measure their export readiness and VSS compliance
-
In-person training programs in three major cities (Hanoi, Ho Chi Minh City, Da Nang/Central Highlands) on green export, VSS, and sustainable business models
-
A 6-month incubation and acceleration program, with 23 selected businesses receiving tailored 1:1 in-depth coaching based on their actual needs
-
Six market connection conferences focused on regions including the EU, US, Canada, ASEAN, Australia, and the Middle East
Opportunities for International Export Cooperation
The event also introduced GEVA’s strategic partners:
-
k-tra.de (Germany) – a platform supporting Vietnamese businesses in bringing products directly to European consumers
-
AseanHub and Join&Coin (Thailand) – a distribution system with over 5 million members, offering opportunities to bring Vietnamese products into Thai supermarket chains and retail channels
This demonstrates GEVA's commitment not only to training and capacity building, but also to practical and sustainable market connection for businesses.
Who Can Join GEVA?
The project welcomes:
-
Agricultural businesses that are planning or already applying at least one VSS
-
Priority is given to businesses in the sectors of spices, coffee, and nuts
Business Journey Timeline
-
May 2025: Register for the project and self-assess green export readiness using the free online tool at greenexport.vn
-
June 2025: Join 5-day training courses in Hanoi, Ho Chi Minh City, and Da Nang/Central Highlands
-
July–August 2025: Apply for the incubation program (20 businesses) or acceleration program (3 businesses)
-
August–December 2025: Participate in 6 months of 1:1 intensive coaching, tailored to each business’s specific needs
-
January–April 2026: Connect to international markets through 6 thematic conferences with import and distribution partners in the EU, US, ASEAN, Canada, Australia, and the Middle East
Contact & Registration Information
-
Website: https://greenexport.vn
-
Fanpage: GreenExport Vietnam
-
Email: hello@kisstartup.com
-
Contact: Mr. Luu Trong Hieu – (+84) 39.216.1403
-
Address: Room 804, Rocland Building, 16 Tran Quoc Vuong Street, Cau Giay, Hanoi
-
Register and get the latest updates: https://greenexport.vn