From the Mountains to the Sea – A Journey to Explore Digital Transformation Models Rooted in Local Resources
For Tourism Businesses
- Learn how to sell rooms, experiences, and local specialties beyond peak tourist seasons
- Understand how to build fan pages, digital channels, and storytelling content tailored to travelers
- Explore community tourism models that create high value without requiring major investment
For Agricultural Enterprises & Cooperatives
- Learn how to bring agricultural products, herbs, and local specialties to digital markets
- Understand how to integrate production, experiences, tourism, and e-commerce
- Discover diversified revenue models that reduce dependence on a single sales channel
Most importantly, participants will be able to answer the key questions:
Which model is suitable for my business?
Where can I start immediately after returning home?
- Businesses, cooperatives, and household enterprises operating in tourism and agriculture
- Women-led businesses
- Enterprises in ethnic minority regions
- Businesses currently participating in or recommended by business support organizations in Lao Cai and Son La
What Makes This Journey Different?
This is not a sightseeing tour — it is a hands-on learning journey focused on real implementation:
- Learn directly from tourism and agricultural models built upon local heritage and indigenous resources
- Witness firsthand how businesses:
+ Tell compelling product stories
+ Reach customers through digital platforms
+ Generate additional revenue from existing local assets
Engage in direct dialogue with:
- Local businesses
- Regional support organizations
- Community-based tourism models
- Organizations that have successfully implemented digital transformation initiatives
Learning Destinations
Hue- Heritage, culture, and experiential agriculture
Hoi An– Community tourism, local economy, and authentic storytelling
Da Nang- Smart tourism, technology ecosystems, and business support networks
Time
From March 2, 2026 to March 5, 2026
From the mountains of Northwest Vietnam to the central coast — from villages and farms to the digital marketplace.
“From the Mountains to the Sea” is more than just a journey — it is a mindset shift for businesses in Lao Cai and Son La:
Dare to look beyond — in order to build stronger businesses back home.
Register now:
